Mobile Backstage, a new social music service and mobile app that lets artists and bands “engage” with their fans, is set to officially launch next week, although it’s already been trialed by the likes of hip hop star Dizzee Rascal, and the ‘emo’ outfit You Me At Six (yes, I’ve never heard of them either). It’s been developed by Steam Republic, a Finnish mobile solutions company, which says it recently raised a second round of funding in the region of €2 million of its target of €3 -5 million.
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Steam Republic is a company with roots in music business, and a future in digital fan-oriented marketing in the world of entertainment. We are experts in fan interaction and social networking, aiming to create, strengthen, and measure the relationships between the fan and the star, using products specifically designed for the purpose.
Mobile Backstage - a direct-to-fan mobile software - is currently in beta phase and piloted by artists such as You Me At Six (EMI UK), Enter Shikari (Atlantic Records UK) and Michael Monroe (USA/FIN).
The commercial release of Mobile Backstage is set for Summer 2010.
TECH CRUNCH: Mobile Backstage aims to beat Facebook and MySpace for fan engagement
Pulse along with The Temper Trap Fan App OUT NOW!
Supported by PIAS and endorsed by labels such as Liberation, Infectious Records and Glassnote Records, the Australian alternative rock band The Temper Trap released today their brand new Fan App.
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Steam Republic Aiming to Raise up to € 5m for Internationalisation – mergermarket article
Steam Republic’s Trade Minister Paavo Bäckman was interviewed about ongoing financing round by mergermarket, an independent Mergers and Acquisitions (M&A) intelligence service and part of the Financial Times Group.
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