Missions

Who we are

Steam Republic is a company with roots in music business, and a future in digital fan-oriented marketing in the world of entertainment. We are experts in fan interaction and social networking, aiming to create, strengthen, and measure the relationships between the fan and the star, using products specifically designed for the purpose.

We produce software, but we are not technology-driven, we are vision-driven. As our raw material, we do not use code, we use ideas. We are distinguished from traditional software producers by our own distinct vision. We view software as a machine, and run Steam Republic with the hands-on approach of a machine shop led by a mad scientist. We want software to have a certain feel to it, to have some character, roughness, and practicability not found elsewhere in the software industry. In short, we want our software to have some soul.

What we do

We create concept-driven products and solutions for fan-oriented marketing needs in the constantly changing digital age. We function as a launch pad for innovations in the fan-oriented business sector. This is how we do it: We look for fresh approaches to create, strengthen, and measure fan/star relationships. After that, we create a concrete solution that turns the idea into a marketable product. This makes us both product and R&D-oriented, and keeps us too busy for everyday code tinkering. We deliver products, not projects.

Our current export is the award-winning Mobile Backstage direct-to-fan mobile software that was commercially launched in July 2010.

We are constantly developing our current products, but are also looking for new ideas that we can turn into innovations. We are interested in ideas that meet our vision and have a strong potential for success in the fan-oriented business sector.

Diplomacy

Steam Republic is an sovereign state that follows its own distinct vision. However, we come in peace and rely on diplomacy and international coalitions in our operations. We always welcome brave new ideas and collaboration, and wish to build networks and connections with other actors in our industry around the world.

In addition to forming partnerships with interesting organizations, we also often supplement the expertise of our talented individuals by outsourcing some of our activities. This happens especially with the technical solutions for our software products, where a substantial part of the work is carried out by subcontractors.

Do you share our passion? Does your company have skills or services that could be of use in Steam Republic? If you feel that cooperation would benefit both of us, feel free to approach our embassy for further negotiations.

History

Steam Republic was founded by two music business emigrants, Paavo Bäckman and Jussi Ruusila. Having gained experience from conquering new territories with a grassroots record company Merceedees, and later operating a full house of artists at Backstage Alliance, Bäckman and Ruusila wanted to move on to using their expertise in fan-oriented marketing in a new environment. They discovered new land, settled it, and named it Steam Republic – a software company with roots in the music business and a future in fan-oriented marketing of the digital age.

En route to Steam Republic, Bäckman and Ruusila were joined by Janne Airo, a man with many talents and an extensive experience from the music industry. Airo’s passion for the industry and enthusiasm to extend his expertise into new, challenging territories led to him being the obvious choice for the post of the Prime Minister of Steam Republic.

Even though starting from the music industry, Steam Republic has no intention of limiting its boundaries to the realm of music. Other industries such as film and sports are awaiting, as fan-oriented solutions are becoming a more and more integral part of the social media of the digital age.