Steam Republic was founded by two music business emigrants, Paavo Bäckman and Jussi Ruusila. Having gained experience from conquering new territories with a grassroots record company Merceedees, and later operating a full house of artists at Backstage Alliance, Bäckman and Ruusila wanted to move on to using their expertise in fan-oriented marketing in a new environment. They discovered new land, settled it, and named it Steam Republic – a software company with roots in the music business and a future in fan-oriented marketing of the digital age.
En route to Steam Republic, Bäckman and Ruusila were joined by Janne Airo, a man with many talents and an extensive experience from the music industry. Airo’s passion for the industry and enthusiasm to extend his expertise into new, challenging territories led to him being the obvious choice for the post of the Prime Minister of Steam Republic.
Even though starting from the music industry, Steam Republic has no intention of limiting its boundaries to the realm of music. Other industries such as film and sports are awaiting, as fan-oriented solutions are becoming a more and more integral part of the social media of the digital age.